For nearly three decades, etco Homes has shaped a legacy of excellence that transcends every dimension of luxury. The distinction is evident in site selections and acquisitions; architecture and design; and execution and finishes. Its reach extends to customer care, fulfilling the needs of homebuyers with hassle-free experiences that surpass expectations and create lasting relationships.

President Afshin Etebar and Chief Operating Officer Bob Etebar, principals at the family-owned and operated company, carry this promise of excellence to all measures of their business, from managing staff and interacting with the communities where they build, to dealing with consultants, vendors and customers. Their commitment and passion guide their conduct and ensure every initiative is handled with a rare combination of precision, insight, honesty and integrity.

The company prides itself on a visionary platform that focuses on the next challenge — addressing the needs, demands and improvements it anticipates from the real estate market. The etco team stays connected to the pulse of Southern California, delivering the power to stay ahead of emerging trends and to respond with the newest opportunities.

By incorporating a strong work ethic with unimpeachable ethics, etco maintains a strategy rooted in securing the most appealing areas for development, and continues to do so even as the company’s future evolves and expands. And that is why no matter what endeavor holds its focus — a magnificent single-family custom home, a detached luxury collection, unique urban housing or prime commercial development — innovative products and desirable locations remain the key to realizing etco’s singular placemaking vision.

Always looking ahead, the company prepares to devise and build-out unique and challenging developments that eclipse the expectations of the most discerning customers. With every aspiration realized and every benchmark redefined, etco HOMES will continue to strengthen its family’s legacy and inspire a region’s future.



A nationally respected, 25-year veteran of real estate development, Afshin co-founded etco HOMES in 1989 and has been integral in growing the company into one of the industry’s leading luxury developers, with several noteworthy communities and properties across Southern California. Afshin manages the company’s impressive real estate portfolio, as well as income properties, acquisitions, land entitlement efforts, and project financing. He also leads etco HOMES’ strategic business planning and development, corporate governance, project execution, and sales and marketing initiatives.


In Bob’s leadership role as Principal and Chief Operating Officer of etco HOMES, he upholds the values that were established with the founding of the company in 1989 while overseeing all day-to-day operations of acquisitions, finance, accounting, sales, marketing, purchasing, construction management, and customer service. He is also responsible for leading the development and maintenance of equity and finance relationships, both institutional and private, and the compliance/execution related to the joint ventures and financing agreements secured by the company.